If you’ve been working in B2B marketing for any length of time, then chances are you’ve heard the phrase “content is king” approximately 3,178 times. (Okay, I just made that number up, but seriously—I’ve seen that phrase everywhere, and I’m sure you have, too.)
I remember publishing my first bylined article as a newly minted content marketer. I obsessively refreshed Google Analytics. I looked at the share counter on the post. I waited for comment moderation requests to hit my inbox.