Interactive Magazine Design Inspiration and Tips

Fun fact: 91% of U.S. adults read magazines. There’s something special about magazines as a content format. They’re visual, easy to consume, and low-commitment. You can spend 20 minutes flipping through an issue in a waiting room, or lounge on your couch for a couple of hours reading articles. Either way, a magazine provides a valuable, entertaining experience for the reader.

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6 Marketing Objectives for Modern Content Programs

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How to Build an Engaging Interactive Microsite

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Top 3 Online Retail Trends from the 2015 SORO Report

 

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7 Metrics to Unlock Interactive Content Performance

 

It’s astonishing that, given the wealth of data we’re now able to collect from our digital marketing efforts, we’ve continued to create PDFs without complaint. With web content, we can track which pages someone has visited, how much time they spent, where they clicked, even where their eyes rested on the page. You know what you can track with PDFs? Downloads. That’s it. So why do we keep investing serious writing and design efforts to create assets that are a total black box when it comes to performance?

Luckily, we have a much better alternative available to us today—interactive content. Not only is interactive content a thousand times more engaging than a boring PDF, but it also provides robust analytics you can use to evaluate how your content is performing. To me, this second benefit is just as exciting as the first. I can now improve my concepting and writing based on real live data from real live viewers! Pretty sweet.

As with any web property, you can track a number of different metrics when it comes to interactive content. However, there are a few key ones that are most valuable in terms of optimization. In this article, I want to walk you through 7 metrics that matter for interactive content.

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