“You've got to jump off cliffs all the time and build your wings on the way down.”
If you’ve been working in B2B marketing for any length of time, then chances are you’ve heard the phrase “content is king” approximately 3,178 times. (Okay, I just made that number up, but seriously—I’ve seen that phrase everywhere, and I’m sure you have, too.)
I remember publishing my first bylined article as a newly minted content marketer. I obsessively refreshed Google Analytics. I looked at the share counter on the post. I waited for comment moderation requests to hit my inbox.
I know what you’re thinking. “Okay, I get it, I’ve been hearing about how mobile is important for like 5 years. Can you please shut up about it already?”