Perhaps no industry demonstrates the marriage of innovation and beautiful design better than fashion. After all, it’s an entire industry dedicated to defining new trends and producing something powerful and personal that many people use as a way to express themselves. In light of this love of design, we started thinking more about the fashion industry and the content it influences.
This industry impacts more than just the clothes we wear and many brands are able to create content that delivers engagement. Can marketers interested in boosting audience engagement learn a thing or two from interactive fashion content? Of course!
To celebrate the fashion industry’s love of design, use of interactive content and the NY Fashion Week, we took a deeper look at how a few fashion brands inspire and engage their customers.
Here’s how they do it:
Vera Bradley – Digital Lookbook
Vera Bradley fully embraces interactive content in their digital lookbook. In the Vera Bradley Spring 2015 lookbook, customers are introduced to a vibrant new collection through stunning photography, interesting visual elements, and rich media video.