Brand Marketing Evolution: The Transition to Digital Content

Imagine you were born in 1910. Over the course of your lifetime, you’d witness the rise of radio; the emergence and dominance of TV; the birth of computers and the internet; and even the first appearance of mobile devices. Print, which had been the only mass communication channel for a solid 5 centuries, would turn into the foundation supporting a variety of new digital media channels in the 20th century. These new channels paved the way for radical advances in information exchange, commerce, storytelling—and yes, marketing.

Read More

Brand Marketing Evolution: A History of Print Content

Modern culture is full of strange and wonderful contradictions. We simultaneously glorify all things “vintage” (hello, hipsters) while at the same time largely ignoring the historical context surrounding them.

Read More

5 Lessons in Creativity, Technology, and Storytelling

Let’s face it: When we’re tasked with creating a ton of content for our brand, it’s hard to sustain a high level of creativity. The stories we tell start to sound stale to our own ears, and the technology that’s supposed to help us unlock our imagination ends up restricting us to a few content types that leave us feeling uninspired.

Read More

4 Video Marketing Mistakes to Avoid

Have you ever had a conversation with your team about video marketing that went something like this?

Read More

6 Engagement Metrics that Matter for Retail Marketing Content

When I first started my career in digital marketing, I focused solely on pageviews and unique visitors in terms of assessing whether my content did well. At the time, I was working for a brand with a large publishing outlet, and the editorial team was laser-focused on these two metrics because the bigger these numbers were, the more advertisers would pay. I assumed that the metrics they cared about on the editorial side were the same ones I should care about on the marketing side for my own content. #fail

Read More

Get Content and Design Inspiration in Your Inbox

Follow Us

LinkedIn Google+ Twitter Facebook