A blog about interactive content design & marketing

5 Content Marketing Pitfalls and how to Avoid Them

Content and Inbound marketing are being utilized by more and more brands. Content is here to stay, and that’s great news!

Unfortunately, many brands misuse their content––they are missing critical pieces of the inbound puzzle. Though some of these mistakes may seem small or even inconsequential, they in fact have a drastic effect on your overall content strategy.

Check out these 5 content marketing pitfalls and how to avoid them.

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What Kind of Marketing Superhero are You?

Be a Marketing Superhero

From real life to fantasy––Superheroes come in all different forms.

Heroes, and what defines them, inspire us. So, as a bit of fun, we made this little quiz so you can find out which marketing Superhero you are.


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5 Pieces of Digital Content That Inspire

Good interactive content can be hard to find. So we figured we'd share 5 of our favorite content experiences made in Ceros.

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The 3 Things to Learn From Inbound World '14

This year’s Inbound World ‘14 aims to take us “Beyond Storytelling.” The preeminent inbound and content marketing conference consistently brings together the best and brightest minds on the content planet.

Here are the 3 things you need to know about content if you missed Inbound World ‘14.

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They Clicked! Now What?

Getting people to click is a fundamental part of marketing. Getting them to keep engaging/clicking is the real trick. So what do you do after you’ve gotten that first action and some information?

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