A blog about interactive content design & marketing

Achieving Reach For Your Content

If a blog is published on your website, and theres no one there to read it, does it make a difference?

Creating great content has become a staple of any marketers tool set, but as more channels of communication emerge and subsequently flood with marketing messages, engagement is becoming a constant headache.  

As a startup, we're constantly trying to figure out how to be heard above the unlimited budgets and editorial staffs of the inbound juggernauts.  Here are 4 things we've figured out so far:

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2015 Content Marketing Benchmarks

Content Marketing Institute just published an in-depth study documenting the shifting trends for B2B content publishing as 2014 turns into 2015. 

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3 Inspiring Mobile-First Content Experiences


As we snap, swipe, text, and tap our way through this world's dizzying digital design, brands have to evolve their marketing and digital strategies to stay in line with the consumers' device expectations.

As design aficionados, we took a look into which companies achieve this elegant balance of cross-platform engagement and multi-media design tactics.

Check out these three stellar examples of mobile-first content.

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The Power of Omni-Channel Marketing


Our consumers are more connected than ever - it seems like every year there is a new channel marketers have to master. First social media, and then mobile and tablet devices. Marketers scramble to utilize the most current channels because, as the logic goes, the newer the channel the more your audience will engage.

Unfortunately, the speed with which new content channels come into being can cause marketers to lose focus and miss out on a well-rounded content campaign.

In the ever increasing interconnectivity of our world our audience holds more and more power, don’t fight it, use it. Facilitate your audience’s ability to choose their own path.

The solution: Omni-Channel Marketing.

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Can You Smell What The ROC is Cooking?

As we know, content is the heart of inbound marketing. If you are investing in content, your ROI will be totally dependent on your ROC (Return on Content).

ROC is front-of-mind for content marketers, but meaningful ROC tracking is surprisingly scarce.

Proving ROC for marketing campaigns is cyclical – the better your ROC the more power your marketing team will be given to do their job effectively.

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